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E-mail Marketing
This is one of the most cost-efficient methods of internet marketing
that promotes your business. In order to execute an effective and successful
e-mail campaign, you need the right information to achieve your desired
results.
E-mail marketing is a direct marketing method that makes use of
e-mails to communicate a commercial message to your target market. It is the
process of sending messages to your previous or current customers in order to
encourage them to do business with you again and in turn enhance your business
relationship with them. E-mail marketing is also used to acquire new clients
and convince your current customers to buy something at once.
There are several advantages in using this type of internet
marketing. For one, almost all internet users have e-mail accounts that they
check regularly. With this form of communication, advertisers can easily reach
those who have signed up to receive regular communications regarding subjects that
interests them. It is cost-effective and has a short impact time.
E-mail marketing can be categorized into three types: direct e-mail,
intermediary e-mail and retention e-mail.
Direct e-mail usually is an email message with commercial sales content.
They are usually sent to customers who have previously used a certain product
or service or to potential clients in your target audience who might enjoy and
benefit from the service you are offering. Direct mail marketing may make use
of a company's e-mail list or a purchased or shared e-mail list or a list that
is acquired from a third party service. These third party services may already
know which audience can be target through e-mail marketing or they may conduct
an analysis to find out which e-mail addresses will bring the highest
conversion or responses for your business.
Retention e-mail or newsletter mail on the other hand, are designed
and written for promotional use. They aim to provide a long-term impact to the
customer's mind, thus, their content is more than a sales message. The
retention mail specifies the benefits of the products or services that a
company offers in a more informative format.
Intermediary e-mail is a message sent by a company delegated by the
main provider to send out advertising and marketing e-mails to a list of
subscribers that is usually owned by the intermediary company.
In order to be successful in e-mail marketing, you must always use
all relevant information that is necessary for your business. You may send messages
to your customers if you find that they will benefit from what you are about to
offer them. In sending these e-mails, you must also write an informative and
straight forward headline
in order to grab your customer's attention. Before sending out your
e-mail, check the message and use both text and HTML formats to make sure that
your message will be received and read, or you may include options to view your
mail in these formats.
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