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Mobile Marketing
Mobile marketing has been a concept that has attained various
definitions. It is primarily described to be the marketing strategy that makes
use of mobile media to communicate with a target market. Recently a more
updated definition was given by the Mobile Marketing Association, saying that
mobile marketing is actually a combination of practices that gives
organizations the ability to engage, communicate and interact with their
audience through a mobile device or network.
The most popular mobile device used for this is a cell-phone. To use
this medium, you will need to set up a short code and have your customers
register to receive your SMS or text messages. Mobile optimization will also
make sure that your website is displayed correctly on a mobile phone browser.
Search engine optimization has undergone many changes that made internet
marketers become more interested in the mobile version of their optimized
websites compared to the traditional website optimization. Most mobile phones
today have internet access or wireless capabilities. These devices have
provided more flexibility on both the business' and consumer's ends in terms of
receiving and sending data related to the products or services which a company
offers.
The most typical types of mobile marketing include the use of MMS or
Multimedia Messaging Service, Bluetooth technology, Infrared and Mobile
Internet. Marketing through a mobile device is now a trend in many developed
countries where almost every one has a mobile phone. This is also a more
cost-effective method of promoting your
business and is much easier for most age groups to understand. More
time is now spent online with the use of these devices, making your business
available to consumers who are always on the go and would still want to receive
updates from your end.
In MMS mobile marketing, a slideshow of text and images that may
include a video or audio is a perfect way to capture a potential customer's
attention effectively. The ad is delivered via MMS. The use of Bluetooth
technology in marketing makes use of radio based frequencies to transfer data
on higher speeds. Infrared, on the other hand, is a bit limited, as its
frequency range only reaches as far as 1 meter.
Mobile marketing is a new way to ensure customer awareness and boost
your sales. With all the new smart phones, tablets and modern mobile devices,
mobile marketing is definitely destined to progress in the years to come.
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