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Social Media Marketing
Social media marketing is basically the process of marketing your
business through social media portals such as Facebook, YouTube and Twitter.
This allows for businesses to have a more personal and dynamic interaction and
connection with their clients and potential customers.
Strategies in social media marketing can be as simple as maintaining
a blog, a Facebook or Twitter account or attaching “tweet this” icons to the
end of your articles or ads. It can also be as complex as having a full
campaign that includes blogging, social networking, tweeting and spreading
viral videos.
As marketing is the process of informing consumers what your
business is, who you are and what your products are, social media further helps
in introducing your business to a global network of possible customers. The use
of social media to prove a business' identity and to create business
relationships with people who do not have the chance be aware of your products
and services is a highly recommended option in internet marketing. Moreover, it
is an avenue that can be accessed by anyone who has an internet
connection and is an inexpensive way to implement your marketing
strategies and business campaigns.
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