The Complete Guide to Internet Marketing
The Complete Guide to Internet Marketing
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Welcome to the world of Internet Marketing!
This guide is designed especially for those who are new to the world
of internet marketing…or IM as some may call it. With this guide, you will be
introduced to the basic policies of this industry and also to the much
higher-end and more complex systems of internet marketing.
However, before reading this guide, open your mind to the enormous
possibilities of the marketing world. At some point, you may find some of the
things that will be discussed too complicated for you in the beginning. However,
these topics and pieces of knowledge will all fall into place and will further
help you understand this systematic way of marketing. In the long run, this
will guarantee your overall success in this journey.
Just try to think of this mini-guide as a bunch of puzzle pieces
which will eventually connect to give you a complete picture in the end. Sounds
exciting? Great! Let's begin…
What Is Internet Marketing?
Internet marketing is now called so many other names – e-marketing,
web marketing, i-marketing, digital marketing, online marketing and the like.
However, in plain and simple language, it can be defined as the marketing of
one's products or services that a business or person offers through the use of
the internet.
This type of marketing encompasses a very broad area of the subject
as it also includes many types of marketing strategies like e-mail and wireless
media marketing. Under this general scope of internet marketing also falls the
aspects of ECRM or electronic customer relationship management and digital
customer data.
Why is internet marketing a big advantage to many businesses?
The world wide web has given us many unique and essential benefits.
This technology enabled the entire world to be connected with each other in a
matter of seconds. In terms of online businesses, the internet has provided a
global portal in which goods and services can be sold and bought by almost
anyone and in any part of the world.
With internet marketing, all types of businesses have enjoyed the
lower costs of information dissemination and advertisements. The internet's
interactive nature has benefited business marketing through instant responses
and its ability to elicit them in the
fastest way possible. Furthermore, internet marketing has tied
together all the aspects of creativity, technicality, advertisement, sales and
product development.
With its inexpensive cost, internet marketing has also enabled
businesses to save on their means of reaching their target market or audience.
Through a small fraction of the cost of traditional advertisements, businesses
can further allow their customers to conduct research and eventually purchase their
products in the most convenient way. This also makes them more appealing to
their clients because they can provide results in a very short span of time.
Internet marketing has also allowed these businesses to measure
their statistics in a much easier and inexpensive way. Since almost all the
aspects of this marketing type can be measured, tested and traced through the
use of ad servers, advertisers can easily use and observe their data as to
which ads reap the most customer views or purchases. This way, online
businesses will be able to determine which of their advertising messages are
more appealing to their target customers. The results of all their campaigns
can be tracked right away since this marketing initiative simply requires a
customer to click the ads, visit a certain website or perform a desired action
like filling out a form or purchasing a product or service.
Now as a beginner in the world of internet marketing, you will be
responsible for the task of bringing in potential clients by providing them the
services or the company that suits their needs or preferences in various
internet venues. You will help these customers find
the product that they are looking for. The targets are the people
who have computers with internet access. Entrepreneurs like you can visit your
online store anytime. Consumers can also do the same whenever they want. The
future of the world wide web is so bright with its projected online consumer
traffic reaching almost 60% and over 80% of these customers shopping online. So
if you are determined to make it successful for you, you may just find yourself
enjoying the benefits of having an online business that will give you more
profit in the long run.
With that said, internet marketing brings you many advantages of
incurring minimal costs in starting up your business including cheaper
advertising options, a global marketplace, becoming your own boss, promoting
stuff that you are passionate about and profiting from these passions along the
way. Sounds amazing doesn't it?
Though there are many benefits from internet marketing, it does come
with its own share of risks and investments. You must understand that this
process will not let you rake in a lot of cash quickly. Your time, diligence,
persistence and passion for learning more are very important in your success in
internet marketing.
Those who think that this is a get rich quick scheme are bound to be
disappointed. Though many businesses have become extremely successful, you will
find that those who have failed in this venture have simply wished to become
overnight millionaires. The realities of a physical business are still
applicable to your online store, including tax payments, customer services and
even hiring employees.
Furthermore, it is important that you know that starting an online
business is not free. There are costs that may be less than what will be used
in building a physical business, but you will still have to shell out for web
design, software, hosting, domains and advertising costs. Another reality of
having an online business is site downtime. Yes, your site may go down due to
technical difficulties or glitches, and this will probably bring a lot of
frustration not just on your part but also on the customers’ end. Every single
minute or second that your site is unavailable to visitors and potential
customers, you will be losing money. You need to be prepared for this.
Furthermore, you cannot just rely on a certain system and have it
run on autopilot to generate profit. Technology changes and the industry
evolves rapidly, making any “autopilot system” that is supposed to generate
cash a complete lie. A marketing tactic that worked for someone in the past may
not work for you at all in the future. Therefore, it is very important to keep
yourself updated with new technologies and marketing trends.
Competition will always be around so if you do not keep yourself
informed and you do not work hard, you will not stand out in the crowd. You
have to make an impact! Work hard because if not, you can be sure that one of
your competitors is out there doing so. Besides, if you want your business to
be a long-term investment, your first profits should go back to your site's
services and advertising efforts. Maximize your profits and do not just cash out
your first earnings. It will also be helpful to learn about taxation and other
related laws that affect this industry. This way, you know what your tax and
legal
advantages are once you set up your business. This will also help in
protecting your assets, thus, it should never be overlooked.
With all these realities in mind, you will need to be very
determined to stand out in this industry. Internet marketing is not for the
person who likes simple routines. You should be flexible in learning new
strategies and trends in order to keep up with your competition.
Now that you know what internet marketing is and all the good and
bad that comes with it, you will now learn the marketing methods that online
businesses have been using in order to promote their services and products to
the global marketplace.
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